Client: Dead Sea Laboratories
Country: The whole world
Pharma, Chemistry & Cosmetics
A complex global project involving the re-positioning of the cosmetics brand Ahava, and consequently revitalising its branding, packaging graphics, creating naming for product lines and brand slogans, point of sale architecture and brand display.
This long-term project also included development of packaging and names for a series of new products aimed at new target groups. Our project completely changed Ahava’s image from the position of local Dead Sea souvenir produced by a family business into a global cosmetics brand with unique origins and distinctive visual identity. Today Ahava brand has its own stores in several cities on several continents.