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Altax

Client: Altax (Ronseal Ltd.)

Year: 2010

Country: Poland

Category: 

Pharma, Chemistry & Cosmetics

Description

Expert nature of the new logo revealed qualitative ambitions of the Polish brand Altax offering products for wood maintenance and care. Thin lines around the logo create a modern interpretation of wood grain while a black and red color scheme is designed to enhance the masculine character of the brand.

Revolutionary changes were introduced in the packaging design of the existing varnishes. We also created several new product groups under the umbrella brand, Altax.

Altax belongs to Ronseal Ltd., a British company producing woodcare products. This change of design and marketing communication implemented by Altax created a seal challenge to the leaders on the Polish market: Sadolin, Drewnochron and Dulux.

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