Client: Animex (Smithfield)
Food & Confectionary
Premiumisation of the no.1 sausage brand. Our Design Audit™ made strategic input into the client’s total merchandising system in modern trade and shifted key design results on exposition efficiency. Design concept creation for a single-portion offer included name generation: Berlinki Duo. The project has included brand logotype restyling and the re-design of both primary and secondary packaging.