Client: Grupa Żywiec SA
Desperados is an imported beer mixed with tequila. SiebertHead created a set of packaging designs for the introduction of this brand to the Polish market.
The project included the structural design of a 400ml bottle, which we created to be similar in size to a 500ml bottle used by Desperados’ competitors, labels adaptation and creation of cutting-edge graphics for bulk containers.
Desperados quickly became the fastest growing brand of the Heineken group in Central Europe.