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Frugo

Client: Foodcare

Year: 2015

Country: Poland

Category: 

Beverages, Hot & Cold Drinks

Description

Total brand identity re-design for a local ‘cult’ drink brand. It consists of a new brand icon, logotype re-vamping, label graphics re-design, launch of a brand new PET bottle structure and new brand strapline creation (Follow your colour!). The project was aimed to make the brand more aligned with the lifestyle of the so-called ‘Peter Pan’ generation (rebelian youngsters who will never grow up).

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