Client: PepsiCo General Bottlers
Beverages, Hot & Cold Drinks
Górska Natura (Mountain Nature) is one of the five strongest brands in its category. Like most of its competitors, its concept is based on the origin of mountain water. Through the new design we ensured maximum brand readability, focusing consumer’s attention on the modern logotype. The literal photograph of the Sudety Mountains originally shown in the label background was replaced with an idealised image of the mountains. Aspects of naturalness and crystallinity of the water were emphasised through the open space image and transparency of the label. After the design change, Górska Natura achieved the best visibility on shelf amongst other leading Polish mineral water products.