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Lay’s Wavy

Client: Pepsico / Frito Lay

Year: 2014

Country: Poland

Category: 

Food & Confectionary

Description

A new level of crunchiness experience is the key benefit of Lay’s Wavy range so its pack graphics combine the well known Lay’s design style with wavy cues to keep the new range related but different to Lay’s core offer.

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