Client: Kompania Piwowarska SA
Our innovative design for the EasyGrip™ bottle is a key element of Lech’s new image. The new brand identity is a rare example in the Polish market where all components of branding are synchronised. The key values of the brand image are minimised, simplified and inextricably linked. Ergonomics of the form and expression of core values, such as dynamics and freshness, are articulated in every detail of individual packs and bulk containers. Lech’s multipack design is an example of simplicity and efficiency in showcasing the prominence of the brand.