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Mokate branding & packaging

Client: Mokate

Year: 2014

Country: Central Europe

Category: 

Beverages, Hot & Cold Drinks

Description

Mokate is Nescafe’s key competitor in the soluble cappuccino category in Central Europe. The brand design was unchanged for almost 20 years. Within this project the brand was re-named Cafetteria Mokate (our idea) to strengthen its emotional benefits targeted to a mainstream and economy audience. Previously Mokate failed in terms of on-shelf brand standout therefore it has now been given new umbrella branding and contemporised graphics across all products and pack formats including cappuccinos, lattes, 3-in-1 instant coffees, multi-layered yougurt drinks and hot chocolates.

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