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Pelavo – science meets nature

Client: USP Zdrowie

Year: 2015

Country: Poland

Category: 

Pharma, Chemistry & Cosmetics

Description

Total re-creation of the Pelavo branding and packaging graphics. The new brand identity expresses perfect fusion of nature and technology. Although Pelavo are syrups for children, the new design is aimed at parents. The new iconic Pelavo logo secures visual consistency and brings true emotions while overall packaging graphics is minimal and pure. It creates trust and brand expertise in order to differentiate from the syrups category language based on childish looking graphics to gain attention of kids.

Pelavo is a brand of US Pharmacia, one of the most innovative OTC manufacturers in Central Europe with a total annual media spend equal to Procter & Gamble’s media budget for the same region.

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