Client: Ferrero, Europe
Country: Russia and EU
Food & Confectionary
Previous brand graphics communicated the product’s excellence but like with most brands, after some time it began to look a little dated. Our task was to maintain the brand identity values i.e. the colour and its feminine character. Through reviving and giving some spatial treatment to visual details we gave the brand a fresher look. The red bar was replaced by undulating, three-dimensional ribbon; we made the logo more tridiimensional and increased lettering legibility through replacing gold colour with dynamic red.
The new brand design was initially aimed at the Russian market and then introduced to other European markets. Raffaello maintains it’s leading position within the international portfolio of Ferrero brands.