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Tymbark

Client: Maspex

Year: 2009-2010

Country: Poland

Category: 

Beverages, Hot & Cold Drinks

Description

SiebertHead made comprehensive changes to Tymbark’s brand image creating a visual basis for the company’s new brand communication strategy in Central Europe (CEE).

The previous design – visually outdated and xenophobic – did not reflect the actual quality of the products. It did not communicate key brand benefits, neither on a rational nor emotional level. Through packaging graphics we improved navigation between different product options. Through displaying the fruit in a more visible way we introduced more tastefulness and achieved higher product legibility on the shelf.

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