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Tyskie Branding & Packs

Client: KPSA

Year: 2013

Country: Poland

Category: 

Alcoholic Beverages

Description

Brand identity and packaging re-design for Tyskie – one of the Top 20 beer brands in the world. The new design combines nostalgia cues with minimal aesthetics thanks to the brand visual world being down to 2 essential elements (logo and crown icon) only in most of the touch-points of visual communication: branding, graphics, primary and secondary packaging and POS materials.

As design consultants we have also conducted extensive research for branding effectiveness in modern trade that resulted with further design projects in order to improve Tyskie’s in-store and HoReCa visual communication.

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