Client: BAT Poland
SiebertHead created graphics for a new product, Vogue Arôme la Fraicheur. We changed Vogue’s brand architecture, raising the current version of „Arôme” to the next level through creating a sub brand, Vogue „Arôme”. It consists of three variants of flavoured cigarettes. The packaging graphics of the new product reflect one of the types of femininity defined for the Vogue brand. The colour palette is a visual interpretation of the taste and aroma of la Fraicheur (fresh, cool and spontaneous).
The project was completed whithin short time frame of just five weeks.