Green Mill Cider
Client: KPSA (SABMiller)
Creation of brand name, identity and packaging graphics for Green Mill Cider, a completely new product in the SABMiller portfolio. The project consisted of several name concepts and design ideas in response to alternative scenarios considered for the new brand launch. The whole poject was completed in an extremely short 9 week timeframe. Direct visual cues of orchard and wooden boxes of apples give rise to positive associations of purely natural ingredients in Green Mill Cider. Simple and minimal iconography and unique lettering constitutes its absolutely up-to-date brand image.