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Holsten International

Client: Carlsberg Breweries, Dania

Year: 2004

Country: The whole world


Alcoholic Beverages


SiebertHead modernised the identity for export brand, Holsten, with the aim to have a stronger image differentiation from other brands within product the portfolio, such as Carlsberg and Tuborg.

German heritage of the brand is highlighted with a new brand icon and the whole identity became more masculine and confident in its character.

The project included other elements of brand identity beyond packaging design.