Client: Uniq Lisner
Food & Confectionary
Lisner is one of the most well recognised food brands in Poland and the undisputed leader in fishery products.
The complete change of brand identity is a consequence of its new positioning. The key task for the graphics was to communicate a warmer brand image and to increase versatility of the brand’s perception (Lisner is not just about fish products).
The new Lisner identity is full of joy, optimism and modernity while at the same time giving a sense of solidity and security.